Burns Alert Assistance Adult/Senior Dry Dog Food - Chicken & Brown Rice
Product details
Burns Alert Chicken & Brown Rice is tailored to deliver a complete, nutritionally rich diet for working and physically active dogs.
How it works
The food is designed to provide everything a working dog needs to stay calm, alert, and attentive. It’s a tasty blend of brown rice and chicken meal, with a balance of minerals and vitamins. Seaweed, green tea, and grape seed extract provide vitamins and antioxidants. The vitamins contribute to keeping your dog’s skin healthy and coat shiny. The antioxidants make sure that free radicals don’t build up in your dog’s body. Free radicals can be dangerous if left to their own devices, as they attack your dog’s healthy cells. This weakens the immune system, making them more prone to infection and illness. Additionally, this food is hypoallergenic. Dogs can often have intolerances towards certain proteins, such as beef, dairy and wheat. The chicken and brown rice recipe avoids these potentially harmful proteins, reducing the risk of an allergic reaction. Because the protein sources in this food are high quality, your dog will be able to digest them much more easily. They will also provide a greater feeling of satisfaction, which can potentially reduce your feeding costs.
Key benefits
- helps to increase your dog’s alertness, attentiveness, and work ability
- complete nutritional mix for a healthy, high energy diet
- rich in natural antioxidants that prevent the build-up of free radicals, reducing the risk of illness
- hypoallergenic – uses protein sources that won’t irritate food intolerances or allergies
- high quality proteins also mean your dog’s appetite is satisfied for longer.
When to use it
If your dog is working, whether they guide you into town or are an essential partner on the farm, a high energy, healthy doet is essential for their wellbeing. You need your dog to be responsive and obedient, and high levels of quality vitamins, minerals, and proteins can be a real benefit. Additionally, a well-rounded, specially designed food high in antioxidants can keep your dog at the peak of their health well into their senior years.
Ingredients
Burns Adult Alert Chicken & Brown Rice
Contains:
Brown Rice (67%), Chicken Meal (20%), Oats, Peas, Salmon Oil (0.93%), Chicken Oil, Sunflower Oil, Seaweed, Vitamins & Minerals, Green Tea Extract, Grape Seed Extract.
Typical Analysis/100g:
Protein 18. 5%, Oil 7. 5%, Fibre 2. 2%, Ash 7. 0%, Vitamin A 15000 iu/kg, Vitamin D 1000 iu/kg, Vitamin E 100 iu/kg, Vitamin C 45mg/kg, Moisture 8%, Copper 20mg/kg, Sodium 0. 13%, Calcium 1. 10%, Phosphorus 0. 63%, Magnesium 0. 10%, Essential Fatty Acids 3. 10%, Potassium 0. 31%, Chloride 0. 17%, Sulphur 0. 10%, Selenium 0. 2%.
Warnings
Burns Dog Food Daily Feeding Amount
Feeding Guide for Adult Foods
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 25-50 | 1-2 |
| 5-10 kg | 50-100 | 2-4 |
| 10-20 kg | 100-200 | 4-8 |
| 20-30 kg | 200-300 | 8-12 |
| 30-40 kg | 300-400 | 12-16 |
| 40-50 kg | 400-450 | 16-18 |
Feeding The Correct AmountFeeding Guide - Puppies & Growing Dogs
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 50-100 | 1-2 |
| 5-10 kg | 100-200 | 2-4 |
| 10-20 kg | 200-300 | 4-8 |
| 20-30 kg | 300-400 | 8-12 |
Mini Bites - Toy Breed Adults
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 50-100 | 1-2 |
| 5-10 kg | 100-200 | 2-4 |
It is important to remember however that these figures are guidelines only, and there are several factors to be taken into account when assessing your pet's nutritional requirements : -
- Activity level
- Temperament (stressed animals burn off more calories than relaxed ones)
- Metabolism (every animal is an individual with his or her own speed of metabolism; this means that 2 dogs of the same age, breed and weight could have different daily calorie requirements)
In order to provide the correct portions when feeding your dog or cat, it is also helpful to assess your pet's appetite, visual appearance and stools. Whilst poo watching does not sound particularly pleasant, it is one of the best indicators of health. Increased frequency of passing faeces, production of large quantities of stools of loose motions are often frequent signs that an animal is receiving more food than he or she requires.
It is important to obtain an accurate weight for your cat or dog, and also to weigh out the food. Guessing on both accounts gives a large margin of error.
Changing Food Brands
For a successful diet change, we recommend following the feeding pattern below. The daily feeding amount should be split into two equal amounts and the proportions of new food increased over the first week as illustrated.
TOP TIPS: For those dogs who do not make eating a priority, here are some additional points:
- Reduce the number of tit-bits given during the introductory period
- If your dog has been used to eating wet food, moisten with warm water.
| DAY 1-2 | 75% Original Diet |
|---|---|
| 25% New Food | |
| DAY 3-4 | 50% Original Diet |
| 50% New Food | |
| DAY 5-6 | 25% Original Diet |
| 75% New Food | |
| DAY 7 | 100% New Food |
Additional Information
HILLS diets | ROYAL CANIN | BURNS alternative | Key nutritional characteristics of Burns Diet | Other Notes |
r/d | Obesity Weight Control | High Oats Burns Organic | High fibre, low fat | High Oats not be suitable for diabetic dogs if they are underweight |
I/d | Digestive Low Fat Intestinal | Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Venison & Brown Rice Lamb & Brown Rice Lamb & Maize Pork & Potatofhf | Highly digestible, low fat, hypo-allergenic, single protein source diets | |
d/d | Sensitivity control Hypoallergenic | |||
z/d | Hypoallergenic Sensitivity Control | Venison & Brown Rice Pork & Potato Duck & Brown Rice | Novel sources of ingredients, highly digestible, low fat, hypo-allergenic diets | |
h/d | Early Cardiac | Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Burns Organic | Controlled levels of sodium, low protein and low fat | |
I/d | Hepatic | Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Burns Hypo-allergenic Mixer Duck & Brown Rice Burns Organic | Low protein Controlled levels of minerals Chemical free | Not recommended for copper metabolism disorders. |
c/d | Urinary | Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Burns Organic | Low protein Controlled levels of minerals Chemical Free | |
j/d | Mobility Support | All adult foods | Low protein, low fat Hypo Allergenic Chemical free | |
b/d | Chicken & Brown Rice Fish & Brown Rice Duck & Brown Rice Burns Organic | Low protein, low fat Chemical Free | ||
t/d | Dental | All Burns complete diets | Low protein Low residue | |
k/d | Renal | Chicken & Brown Rice Chicken & Maize Fish & Brown Rice Fish & Maize Duck & Brown Rice Burns Organic | Low protein, low phosphorus | Protein and phosphorus intake can be lowered by reducing feeding amount of Burns complete food and supplementing with Burns Hypoallergenic Mixer or boiled rice |
Feeding Guide
Burns Dog Food Daily Feeding Amount
Feeding Guide for Adult Foods
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 25-50 | 1-2 |
| 5-10 kg | 50-100 | 2-4 |
| 10-20 kg | 100-200 | 4-8 |
| 20-30 kg | 200-300 | 8-12 |
| 30-40 kg | 300-400 | 12-16 |
| 40-50 kg | 400-450 | 16-18 |
Feeding The Correct AmountFeeding Guide - Puppies & Growing Dogs
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 50-100 | 1-2 |
| 5-10 kg | 100-200 | 2-4 |
| 10-20 kg | 200-300 | 4-8 |
| 20-30 kg | 300-400 | 8-12 |
Mini Bites - Toy Breed Adults
| Weight of dog | g/day | oz/day |
|---|---|---|
| 1-5 kg | 50-100 | 1-2 |
| 5-10 kg | 100-200 | 2-4 |
It is important to remember however that these figures are guidelines only, and there are several factors to be taken into account when assessing your pet's nutritional requirements : -
- Activity level
- Temperament (stressed animals burn off more calories than relaxed ones)
- Metabolism (every animal is an individual with his or her own speed of metabolism; this means that 2 dogs of the same age, breed and weight could have different daily calorie requirements)
In order to provide the correct portions when feeding your dog or cat, it is also helpful to assess your pet's appetite, visual appearance and stools. Whilst poo watching does not sound particularly pleasant, it is one of the best indicators of health. Increased frequency of passing faeces, production of large quantities of stools of loose motions are often frequent signs that an animal is receiving more food than he or she requires.
It is important to obtain an accurate weight for your cat or dog, and also to weigh out the food. Guessing on both accounts gives a large margin of error.
Changing Food Brands
For a successful diet change, we recommend following the feeding pattern below. The daily feeding amount should be split into two equal amounts and the proportions of new food increased over the first week as illustrated.
TOP TIPS: For those dogs who do not make eating a priority, here are some additional points:
- Reduce the number of tit-bits given during the introductory period
- If your dog has been used to eating wet food, moisten with warm water.
| DAY 1-2 | 75% Original Diet |
|---|---|
| 25% New Food | |
| DAY 3-4 | 50% Original Diet |
| 50% New Food | |
| DAY 5-6 | 25% Original Diet |
| 75% New Food | |
| DAY 7 | 100% New Food |
Customer reviews
Product reviews are filtered by language.
The following reviews are available in English.
-
My lab loves itRecently changed to this as my lab had gone off her food, she devours this as soon as it is put down in front of her
-
Great fuel for energetic dogsAlways eager for meal time. Great vitamins and energy for their busy lives
-
FantasticI purchased a 12kg bag for my dog, everything was great, especially the price, paid approx £4.00 more for 12 kilos to what I would have paid at usual supplier for 6kg.
-
Keeps my dog fit and healthy with a lovely coatI always buy Burns for my dog. He loves it so well worth it
-
good food, suits my senior collie!My border collie has been on this food for several years now (he's about 11); it suits him well, is full of chicken and everyone remarks how fab his coat looks
