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James Wellbeloved Puppy Fish & Rice
James Wellbeloved Puppy Fish & Rice
James Wellbeloved Puppy Fish & Rice
Based in Somerset, we've been making nutritionally complete pet food since 1992. Naturally hypoallergenic, it's gentle on the digestion. And with a blend of dietary fibres for firmer poos...  Read more

James Wellbeloved Puppy Fish & Rice

£3.73 / kg
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James Wellbeloved Puppy Fish & Rice
James Wellbeloved Puppy Fish & Rice
James Wellbeloved Puppy Fish & Rice
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Product details

Based in Somerset, we've been making nutritionally complete pet food since 1992. Naturally hypoallergenic, it's gentle on the digestion. And with a blend of dietary fibres for firmer poos and omega fatty acids for a glossy coat, it'll help keep your pet active, happy and healthy, from the inside out. 

Made with a single source animal protein and naturally hypoallergenic.
None of these common allergens in this recipe: beef, pork, soya, eggs, dairy or wheat.
No added artificial colours, flavours or antioxidants.
Ideal for dogs with skin and stomach sensitivities.

Balanced Nutrition For The Growing Puppy, Naturally Hypoallergenic, Gentle On Sensitive Tummies and Supports The Immune System. 

This product contains the following special ingredients and benefits to care for your dog's health and wellbeing:  

  • Fish Meal - A highly digestible dried protein that also supplies essential minerals. 
  • Balanced Nutrition - Controlled nutrient levels for the development of the young dog. 
  • Yucca Extract - A natural deodoriser, for less smelly poos. 
  • DHA - We supplement this food with natural DHA found in oily fish.  
  • Prebiotics - Natural inulin from chicory, helping to maintain a healthy gut flora. 
  • Antioxidants - Natural antioxidants from pomegranate, green tea and rosemary to support the immune system."

This recipe has been carefully formulated to meet the higher protein and energy requirements of rapidly growing puppies, while fully supporting their bone development. To create it, we've taken a handful of nature's nourishing ingredients and combined them with sustainably sourced fish, predominantly ocean white fish. Then, using all our knowledge and experience, we've added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.

A complete dry food with the bonus that it is hypo-allergenic. With selected protein source (fish) and selected carbohydrate sources of rice and barley, it is a dietetic food, excellent for the reduction of ingredient and nutrient intolerances. We suggest that the food be tried for a period of 3 to 8 weeks. If the signs of the food intolerance disappear, continue feeding indefinitely.


Fish meal* (22%), white rice (20.2%), barley, pea protein, brown rice (9.8%), olive oil, fish oil (3.9%), fish stock (3.8%), whole linseed, peas, alfalfa meal, mono-potassium phosphate, seaweed, chicory pulp, sodium chloride, chicory extract (0.25%), potassium chloride, calcium carbonate, yucca extract (0.02%), green tea extract (0.004%), pomegranate extract (0.001%), rosemary extract (0.001%). *Sustainably sourced, predominantly ocean white fish.

Protein: 29.0 ; fat content: 13.5 ; crude ash: 8.0 ; crude fibre: 2.4 ; omega 3 fatty acids: 1.6 ; omega 6 fatty acids: 1.7 ; DHA: 0.35 ; Vitamin E: 180 mg/kg

Additional Information

Breed Type Estimated adult weight (kg) 2 months 3 months 4 months 5 months 6 months  
Toy e.g.. Yorkshire Terrier 2 50 55 60 60 55 Change to ADULT
4 80 95 100 100 95
Small e.g.. Westie 6 110 125 135 135 130 Change to ADULT
8 130 160 165 165 160
10 155 185 195 195 190
Medium e.g.. Border Collie 12 170 210 225


220 Change to JUNIOR
14 190 235 250 250 245
16 210 260 275 275 270
18 225 280 300 300 290
20 240 300 325 325 315
22 245 320 345 345 340
Large e.g.. Labrador Retriever 24 260 340 365 370 365 Change to JUNIOR
28 290 380 410 415 410
32 295 405 450 455 450
36 320 440 490 500 490
40 345 475 530 540 530
Giant e.g.. Saint Bernard 45 360 500 570 585 580 Change to JUNIOR
50 390 550 615 630 630
55 400 570 650 675 680
60 430 610 690 720 725
70 460 670 765 800 810
80 510 745 840 880 890
90 555 810 910 960 970

Feeding The Correct Amount

It is important to remember however that these figures are guidelines only, and there are several factors to be taken into account when assessing your pet’s nutritional requirements : -

  1. Activity level
  2. Temperament (stressed animals burn off more calories than relaxed ones)
  3. Metabolism (every animal is an individual with his or her own speed of metabolism; this means that 2 dogs of the same age, breed and weight could have different daily calorie requirements)

In order to provide the correct portions when feeding your dog or cat, it is also helpful to assess your pet’s appetite, visual appearance and stools. Whilst poo watching does not sound particularly pleasant, it is one of the best indicators of health. Increased frequency of passing faeces, production of large quantities of stools of loose motions are often frequent signs that an animal is receiving more food than he or she requires.

It is important to obtain an accurate weight for your cat or dog, and also to weigh out the food. Guessing on both accounts gives a large margin of error.

Changing Food Brands

For a successful diet change, we recommend following the feeding pattern below. The daily feeding amount should be split into two equal amounts and the proportions of new food increased over the first week as illustrated.

TOP TIPS: For those dogs who do not make eating a priority, here are some additional points:
- Reduce the number of tit-bits given during the introductory period
- If your dog has been used to eating wet food, moisten with warm water.

DAY 1-2

75% Original Diet

25% New Food

DAY 3-4

50% Original Diet

50% New Food

DAY 5-6

25% Original Diet

75% New Food


100% New Food


Feeding Guide

For a medium sized dog of 15KG: if Active a recommended daily serving of 241G , if Normal level of activity 208G of food daily is recommended. 
The recommended daily serving is only a guide as requirements vary considerably from dog to dog. The daily serving should be adjusted according to the body condition of your dog. Feed in one meal per day or ideally divide into two meals per day. The food is designed to be fed dry but may be moistened with warm water to bring out the flavour. Supply plenty of clean, fresh drinking water at all times. If using James Wellbeloved moist pouches as a tasty topper, reduce dry food by 40g for every 150g pouch fed. We recommend that feeding is supervised.

Complete Dry Dog Food for Medium Breeds 11kg to 25kg

Puppies Aged 2-6 Months

Customer reviews

4.8 out of 5 8  Reviews

Product reviews are filtered by language.
The following reviews are available in English. 

  • Great for puppiez
    Stanley loves it. Gone in 60 seconds. Akwsys used james wellbeloved for our Boxers.
    Jo14 - October 31, 2020
  • Great puppy food
    I decided to buy a bulk bag, best price & fast delivery. spot on
    Buddy Boo - June 25, 2019
  • Puppy food
    Excellent puppy food My puppy loves it and she is progressing well on it.
    Suzieque - May 2, 2018
  • My boy loves it!
    We switched from another brand as our 4 month old pup had terribly dry flaky skin. He loves the James Wellbeloved puppy fish and rice, and he is thriving. His coat is sleek and glossy.
    Janeymo - November 23, 2017
  • Brilliant service
    Great product and perfect for our puppy. Fast delivery and brilliant friendly service Thanks
    Sweep - February 18, 2016