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Beta®: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our Purina® Beta® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with omega 3 & 6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.
Salmon as the no. 1 ingredient - Made with selected natural ingredients and with no added artificial colours, flavours or preservatives.
Tailored nutrition to help support sensitive skin and digestion.
Sensitive Digestion - With high quality protein (salmon) and rice, to help support good digestion.
Skin Sensitivity - With vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort.
Healthy Immune System - With antioxidants to help support natural defences.
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Salmon meal (17%), wheat, corn, rice (14%), soya meal, poultry fat, dried beet pulp, corn gluten, minerals, dried chicory root (1%), digest, fish oil, dried carrot (0.07%), dried spinach (0.07%), dried parsley (0.07%).
Analytical Constituents: Protein: 25%, Fat content: 14%, Crude ash: 7.5%, Crude fibres: 3.0%, Omega 3 fatty acids: 0.2%, Omega 6 fatty acids: 1.4%.
Nutritional Additives (per kg): Vit A: 20 300, Vit D₃: 1 180, Vit E: 96, Ferrous sulphate monohydrate: (Fe: 84), Calcium iodate anhydrous: (I: 2.1), Cupric sulphate pentahydrate: (Cu: 9.2), Manganous sulphate monohydrate: (Mn: 6.2), Zinc sulphate monohydrate: (Zn: 120), Sodium selenite: (Se: 0.2), Antioxidants.
This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.
SKU: I9402296
| Dog Body Weight | Normal Activity (gr/per day) | More Active (gr/per day) |
| 10kg | 175g | 200g |
| 12kg | 200g | 225g |
| 14kg | 220g | 250g |
| 16kg | 240g | 275g |
| 18kg | 260g | 295g |
| 20kg | 280g | 320g |
| 22kg | 295g | 340g |
| 24kg | 315g | 360g |
| 25kg | 325g | 370g |
See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs. Clean, fresh drinking water should be available at all times. To monitor your dog's health, consult a vet regularly. Introduce Purina® Beta® gradually over 7 days.

Rupert has always been a fussy eater. We had changed his food twice before as he was not eating and was itching after each meal. His groomer thought he had seasonal allergies, but it was clear with the rolling around that he wasn’t tolerating the food. We weren’t planning to change his food again but he was losing weight and we felt we had no choice but to try Purina Beta, especially with the suggested healthy digestion claims. After a couple of days of trying to combine his old food and Purina, he stopped eating his old food completely and will now only eat Purina. He will now eat one meal daily, whereas before, it was difficult to get him to eat one meal in two days! His breed is renowned for having small appetites but we felt uneasy with his limited weight gain, which has already increased since introducing this new food. His stools are firmer, he goes on a regular basis and he’s not itching the amount he was. We’ve finally found a food that he likes and agrees with him!
My boy has really enjoyed this sensitive dog food, the kibbles are all good sizes and gives him a nice variety to chomp on. I slowly introduced it into his diet and he has had no tummy issues at all which was really pleasing. He obviously finds it super tasty as he is always happy to eat when placed in front of him. I love that it is made with selected natural ingredients and has natural prebiotic to help his digestive system. It has lots of benefits that are very important for my dog’s health and happiness.
Rupert has always been a fussy eater. We had changed his food twice before as he was not eating and was itching after each meal. His groomer thought he had seasonal allergies, but it was clear with the rolling around that he wasn’t tolerating the food. We weren’t planning to change his food again but he was losing weight and we felt we had no choice but to try Purina Beta, especially with the suggested healthy digestion claims. After a couple of days of trying to combine his old food and Purina, he stopped eating his old food completely and will now only eat Purina. He will now eat one meal daily, whereas before, it was difficult to get him to eat one meal in two days! His breed is renowned for having small appetites but we felt uneasy with his limited weight gain, which has already increased since introducing this new food. His stools are firmer, he goes on a regular basis and he’s not itching the amount he was. We’ve finally found a food that he likes and agrees with him!
As an owner of two Basset hounds, good quality food is high on my priorities. Whilst my two girls are obsessed by food, they both have very sensitive tummies and one is intolerant to chicken. The salmon flavour was ideal for them both and they really enjoyed eating it. I did wonder how they would get on with the size of the pieces as they were much larger than their usual dry food but they seemed to love the extra crunch. An added bonus was that it took them a bit longer to eat! They can tend to guzzle their food and upset their tummy as a result so this was a definite positive. The packaging is nice and clear and fully recyclable too. All round, happy dogs and happy humans! Â
As an owner of two Basset hounds, good quality food is high on my priorities. Whilst my two girls are obsessed by food, they both have very sensitive tummies and one is intolerant to chicken. The salmon flavour was ideal for them both and they really enjoyed eating it. I did wonder how they would get on with the size of the pieces as they were much larger than their usual dry food but they seemed to love the extra crunch. An added bonus was that it took them a bit longer to eat! They can tend to guzzle their food and upset their tummy as a result so this was a definite positive. The packaging is nice and clear and fully recyclable too. All round, happy dogs and happy humans! Â
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Pet Supermarket operated by Fetch! Retail Limited Address - Unit 1, Paramount House Gelderd Road, Birstall, Batley, England, WF17 9QD